Kfest - French Kpop festival

As part of a school project, we were tasked with creating an original festival from scratch. This included imagining its concept, visual identity, digital ecosystem and many more. Among the many aspects of the project, I decided to focus on its artistic direction.

I started by creating a general moodboard to define the festival's overall visual identity, including its colors, textures, and ambiance. Then, I developed specific moodboards for each of the festival’s stages, capturing the unique atmosphere of each area.